SureSegments provides easy-to-use tools to predict, understand and identify your most valuable donors
SureSegments is built atop VerveMail’s advanced segmentation database. Using your commerce transaction and customer behavior data, SureSegments provides easy-to-use tools to predict, understand, and identify who your most valuable donors are and reach them at key points in their lifecycle when they are most likely to contribute.
Use SureSegments to identify donor segments based on these criteria and many more:
- Lifetime Value
- Gift Frequency
- Average Gift
- Contribution Recency
- Action Categories
SureSegments in Action
Let’s say you’re a not for profit organization and you want to automatically identify and solicit donations from members using contribution data.
Using SureSegments, you can send a unqiue message to donors who have:
- Contributed more than $10 in the last six months; OR Visited particular microsites or take-action pages in the last six months.
- Initiate a loyalty promotion at the beginning of the year to high value donors who have: Contributed more than $500 in the last year; AND contributed more than three times in the last year.