When it comes to integrating social media and email marketing campaigns, organizations need a better way to build one-to-one relationships with valuable social influencers.

That’s why we’re excited to introduce SocialLoop – a social media acquisition, distribution, and email marketing solution integrated into one platform. It provides easy ways to use subscriber-level social engagement data to improve the effectiveness of lifecycle email messaging campaigns.

Now, by combining VerveMail’s advanced segmentation and lifecycle messaging capabilities with Shoutlet’s customer-level social network acquisition, tracking and reporting tools, you can engage each of your social followers uniquely, based on their interests, behavior, and relationship with your brand.